The North Shore economy is projected to ride high during its winter wave season, which kicked off Sunday with the 2024 Eddie Aikau Invitational Big Wave Contest at Waimea — a massive event that Honolulu police estimated drew about 50,000 attendees.

Tourists and local spectators lined every available vantage spot to see the North Shore’s Landon McNamara, 28, win first place in the event, where participants battled waves that reached up to 25 feet, with 50-foot faces. McNamara, a professional big-wave surfer who comes from a surfing family, also is a Ford model and a musician who just released an album.

Part of the reason for economic boost of “The Eddie,” which mostly comes before or after the event due to the singular focus of bystanders on the bay during the contest, is that it isn’t held often. The lead-up to whether “The Eddie” will go also generates incredible buzz and worldwide news coverage.